The Bullards name is synonymous with the heritage of Norwich. Across six generations the fortunes of Norfolk’s esteemed drinks producer have risen, fallen and revived again in line with the curious vagaries of history. The story of this iconic Norwich company is one of hard work, reinvention, evolution and the strength of family. And it’s best heard from Bullards themselves.

Ideal for G&T lovers, a Bullards gin journey distils generations of knowledge into a rich sensory experience. You’ll discover tasting techniques whilst enjoying the botanical flavours and aromas that give gin its essence, rounding things off with a refreshing Gin and Tonic. Cheers!

Bullards’ fascinating heritage is woven through its drinks, from the names of the gin to the shape of the bottle, modelled on the Bullards chimney, a famous Norfolk landmark. The company is now leading the way in innovative environmental practices such as eco-pouches delivered by good old Royal Mail. This is a local business that’s truly earned its trademarked strapline ‘the spirit of Norwich’.

30-40 botanicals are used across the five Bullards gins, each botanical telling its own story of Norfolk’s nature, spirit and variety. Yet perhaps a sense of place is most poetically expressed by the Coastal Gin, flavoured with sustainably foraged local seasonal ingredients such as samphire, wild fennel, sea purslane, sea aster and Douglas fir pine. Its delicate salty tang is alight with bright citrus like sunshine dancing on the water – and on the palate! Truly the taste of Norfolk.